December 8, 2004 09:53 AM
Tunes Coming To Callers?
Excerpt: Cell phone ringtones, the snippet of songs replacing a phone's ring, are set to expand to playing a song to callers before the phone owner answers, according to a published report.
Cell phone ringtones, the snippet of songs replacing a phone's ring, are set to expand to playing a song to callers before the phone owner answers, according to a published report.
USA Today reported that T-Mobile Wednesday will roll out what it calls "Caller Tunes," which plays up to a 40-second song snippet to callers.
Ringtones have become so popular they have grown into a $4 billion industry worldwide, even prompting Billboard magazine to give its first "Best Ringtone of the Year" award at its annual awards show Wednesday.
An executive with T-Mobile, a unit of Deutsche Telekom (Research), told the paper the caller tunes, which will cost $1.99 per song, has the potential to be even a larger business than ringtones.
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