December 25, 2004 08:40 AM
Toys 'R' Us Ponders a Season to End All Seasons
Excerpt: Indeed, in the face of dwindling toy sales and intense competition from low-price rivals, Toys "R" Us indicated in August that it might sell its toy division in favor of concentrating on the faster-growing baby supplies division, Babies "R" Us.
With the countdown to Christmas beginning to be measured in hours and not days, Laurie Frank and her mother, Kathryn Snow, had the Toys "R" Us store here pretty much to themselves.
In the early afternoon, they strolled the pin-neat aisles and piled a Spider-Man web shooter and other toys into their shopping cart at a leisurely pace. There was no jostling with other customers fighting for must-have items - even those on sale. Most of the shelves here were fully stocked.
Ms. Frank seemed keenly aware that the store's array of goods and its prices, generally in line with discounters in the area, reflected the possibility that this could be the last Christmas for Toys "R" Us. "That's exactly what I think it is, that they are closing it," she said. "They want to get rid of their stuff."
Indeed, in the face of dwindling toy sales and intense competition from low-price rivals, Toys "R" Us indicated in August that it might sell its toy division in favor of concentrating on the faster-growing baby supplies division, Babies "R" Us.
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