February 17, 2005 11:12 AM
Going Online To Balance Family Budget
Excerpt: Banks want their Web sites to keep track of your budget as well as your balances.
Banks want their Web sites to keep track of your budget as well as your balances.
Many consumers already are going online to pay bills and to view account statements and balances. Now, a number of banks are adding online tools that allow customers to track their spending. The tools are similar to basic features offered by personal-finance software such as Microsoft Corp.'s Money and Intuit Inc.'s Quicken.
Wells Fargo & Co. plans to announce today a free tool that automatically organizes expenses into one of 20 categories such as gas/automotive and groceries. The "My Spending Report" tool provides a snapshot of spending by category for a single account, or across multiple accounts.
Among the other banks offering tracking tools is EverBank Financial Corp.'s EverBank. The Jacksonville, Fla., online bank rolled out in January a spending-report feature that allows customers to view an account's transactions by date, type and specific categories such as "household," among other things. Within the next six months, the bank plans to expand the time period for tracking transactions and to add a charting tool.
The tools are part of banks' efforts to differentiate their Web sites now that most are offering the same online bells and whistles. By providing free personal-finance features, banks hope to lure customers who want basic budgeting tools without having to pay for the software.
Most of the banks' tools track expenses for only certain types of accounts and for limited time frames. In contrast, software such as Quicken and Microsoft Money let customers view and combine information from accounts at multiple institutions and see data as far back as they have had the software.
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