December 9, 2004 08:13 AM
Credit Card Loyalty Put to the Switch Test
Excerpt: Mr. Appel said that MBNA explained to him that it invited most of his group's 100,000 members to apply for American Express cards this fall. But it chose about 5 percent of them to switch automatically unless they notified the company that they did not want the new credit cards, known as MBNA Rewards American Express cards.
When Patrick F. McIntyre received two American Express cards in the mail last month, he did not feel as if he had been welcomed into an exclusive club. Instead, he felt like a pawn in the credit card industry's latest maneuver.
The MBNA Corporation, the issuer of the Visa credit cards that Mr. McIntyre and his wife had carried for 14 years, had switched his account to American Express without his permission, he said. He likened the tactic to "slamming," the practice some phone companies used in the 1990's to steal away competitors' customers.
By the time he realized what MBNA had done, he said, the bank had deactivated the McIntyres' Visa cards, leaving them with American Express cards that are not accepted at some places he shops near his home among the Adirondack Mountains.
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