November 28, 2004 09:46 PM
A Seal Of Good Giving
Excerpt: Such charity rating and ranking services are mushrooming as a number of recent scandals plague the philanthropic sector. These have hurt donor confidence and are one reason the number of rating services is on the rise. Less than a handful existed a decade ago, experts say. Today, there are more than 50.
Every December, Ross Gillfillan gets dozens of offers from charities that woo him with free greeting cards, address labels, T-shirts, tote bags, and magazine subscriptions. But Mr. Gillfillan, a marketing director in San Francisco, is unmoved.
These days, he turns to several charitable rating services to figure out where he'll donate.
"I can't spend hours being a detective," he says. "I need to know and I need to trust that [they] are using my money to fulfill [their] promise to me and to society."
Such charity rating and ranking services are mushrooming as a number of recent scandals plague the philanthropic sector. These have hurt donor confidence and are one reason the number of rating services is on the rise. Less than a handful existed a decade ago, experts say. Today, there are more than 50.
"Donors can't tell what's good and bad, and need an intermediary to help guide their giving," says Art Taylor, president and chief executive officer of the Better Business Bureau's Wise Giving Alliance in Arlington, Va. The group has examined 450 of the nation's largest charities; 70 percent measure up.
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