November 14, 2004 09:26 AM
What Wal-Mart Knows About Customers' Habits
Excerpt: The database is unusually detail-rich, said Joseph Sellers, a lawyer for the plaintiffs. "They've put into their work force database the information that bears on virtually every facet of compensation," he said. "They have performance reviews, along with seniority, the time spent with the company, which store they worked in. So you can compare people working in the same store, to measure whether men and women are paid differently."
HURRICANE FRANCES was on its way, barreling across the Caribbean, threatening a direct hit on Florida's Atlantic coast. Residents made for higher ground, but far away, in Bentonville, Ark., executives at Wal-Mart Stores decided that the situation offered a great opportunity for one of their newest data-driven weapons, something that the company calls predictive technology.
A week ahead of the storm's landfall, Linda M. Dillman, Wal-Mart's chief information officer, pressed her staff to come up with forecasts based on what had happened when Hurricane Charley struck several weeks earlier. Backed by the trillions of bytes' worth of shopper history that is stored in Wal-Mart's computer network, she felt that the company could "start predicting what's going to happen, instead of waiting for it to happen," as she put it.
The experts mined the data and found that the stores would indeed need certain products - and not just the usual flashlights. "We didn't know in the past that strawberry Pop-Tarts increase in sales, like seven times their normal sales rate, ahead of a hurricane," Ms. Dillman said in a recent interview. "And the pre-hurricane top-selling item was beer."
Read Full Story ...Coping With Rising Rates - Dec 14, 2004
Financial Resolutions - Dec 11, 2004
IBM Cash Balance Plan Ending - Dec 09, 2004
John Snow Staying On At Treasury - Dec 09, 2004
Topping Off the Biggest Gas Tank - Dec 07, 2004
What To Do With A Dud Gift - Dec 07, 2004
Putting Your Financial House In Online Order - Dec 07, 2004
Social Security Reform: A Guide - Dec 06, 2004
The Disparate Consensus on Health Care for All - Dec 06, 2004
Giving Children Funds As Gifts - Dec 05, 2004
Bank Machine Dispenses Fake Money - Dec 02, 2004
Account Aggregation: All-In-One Convenience - Dec 01, 2004
A Life Fulfilled - Nov 30, 2004
A Seal Of Good Giving - Nov 28, 2004
More Are Saying It With Plastic: Gift Cards The Holiday Present Of Choice - Nov 26, 2004
Use Open Enrollment To Review Health-Insurance Plan - Nov 25, 2004
The Pitfalls of VOIP - Nov 23, 2004
Business Airfares, Down 11%, Might Be Lowest Ever - Nov 22, 2004
International Lottery Scams - Nov 22, 2004
Work-at-Home Schemes - Nov 22, 2004
Medical Billing Opportunities: Worth a Second Opinion - Nov 22, 2004
The Lowdown on Chain Letters - Nov 22, 2004
The Bottom Line About Multilevel Marketing Plans - Nov 22, 2004
Get-Rich-Quick & Self-Employment Schemes - Nov 22, 2004
Could 'Biz Opp' Offers Be Out For Your Coffers? - Nov 22, 2004
Costly Coupon Scams - Nov 22, 2004
8 Lottery Winners Who Lost Their Millions - Nov 22, 2004
Ranks of U.S. Millionaires Surge - Nov 16, 2004
How Much Are You Really Worth? - Nov 06, 2004
What the Bush Victory Means for Consumers - Nov 03, 2004
